This is particularly true in outdoor photography - it can often be difficult or impossible to use artificial lighting to illuminate your subject, so you're completely reliant on the natural light.
As a result, it's critical to find the right time of day to shoot your outdoor scene. Thankfully, professional and amateur photographers have been thinking about this problem since the invention of the first camera, and have found the perfect solution - the so-called "golden hour".
Now you can calculate when you will have the perfect light for your outdoor session! Try this Golden Hour Calculator!